Trends Inbox
Incoming TikTok trends detected for your brand
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Live tracking
Apr 2, 2026
What is this trend
A viral TikTok trend where creators demonstrate 'cloud skin' — a plumped, dewy, translucent look achieved through intensive barrier repair routines using ceramides, peptides, and barrier-protective SPF. The trend emphasises scientific skincare layering and has strong cross-platform resonance on Instagram Reels.
Initiated by
S
Skincare by Hyram
@skincarebyhyram · 4.2M followers
Audience reacting
13–17
12%
18–24
38%
25–34
31%
35–44
13%
45+
6%
Gender split
Female 74%Male 22%Other 4%
Top countries
United States
34%
United Kingdom
18%
Australia
11%
Canada
9%
Germany
7%
Engagement
Views
42.8M
Likes
3.1M
Velocity
Rising
Brand fit
High